However the choices are not between focusing on profit (a bad idea) or addressing multiple stakeholders (a discredited idea). The intelligent choice is the goal supported by the majority of the study's participants, namely, to serve customers' interests. This is essentially the idea that Peter Drucker articulated back in 1973: "the only valid purpose of a firm is to create a customer."
http://www.forbes.com/sites/stevedennin ... lly-dying/
Hello, AT&T, may I suggest some light reading?