http://motherboard.vice.com/read/electr ... control-us
Technology changes us; it's not just a tool, it's also a site of negotiation for our identities, our behaviours, our values, and potentially even our physical brains. Pavlok, a wearable device that shocks you if it catches you on Facebook or sitting on the couch scarfing chips instead of hitting the gym, makes this complicated relationship viscerally explicit.
As its name suggests, Pavlok is an inhuman, data-driven, 21st century version of Ivan Pavlov, the Russian psychologist who discovered that behaviour can be modified through reward and punishment. Pavlok takes this idea and runs with it, as in, you'd better go for a run or it'll shock you.
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