Forbes article -- Worst idea dying
Posted: 2014-06-27 04:31
I generally dislike Forbes and Businessweek because their articles always seem to take an absolute pro-business stance no matter what. I have to admit this article shocked me. Steve Denning covers a report from the Aspen Institute that questions the notion that corporations exist solely to "maximize profits for shareholders".
http://www.forbes.com/sites/stevedennin ... lly-dying/
Hello, AT&T, may I suggest some light reading?
However the choices are not between focusing on profit (a bad idea) or addressing multiple stakeholders (a discredited idea). The intelligent choice is the goal supported by the majority of the study's participants, namely, to serve customers' interests. This is essentially the idea that Peter Drucker articulated back in 1973: "the only valid purpose of a firm is to create a customer."
http://www.forbes.com/sites/stevedennin ... lly-dying/
Hello, AT&T, may I suggest some light reading?