Tech talk, cold comfort.

If you had the choice between hurting yourself or someone else in exchange for money, how altruistic do you think you'd be? In one infamous experiment, people were quite willing to deliver painful shocks to anonymous victims when asked by a scientist. But a new study that forced people into the dilemma of choosing between pain and profit finds that participants cared more about other people's well-being than their own. It is hailed as the first hard evidence of altruism for the young field of behavioral economics.